The OnTarget Collective

Precision Marketing for Firearm Ranges and Retailers.

As announced at SHOT Show University, the OnTarget Collective empowers your business with professional-grade digital advertising tailored to your local community. With Sphere Strategy’s geofencing expertise, you’ll connect with new gun owners, boost foot traffic, and build lasting brand recognition—all with measurable results at an affordable cost.

What is The OnTarget Collective?

A powerful advertising solution designed specifically for smaller, independent firearm ranges and retailers. With Sphere's expertise, you’ll get access to high-impact digital display and video ads typically reserved for larger businesses, all geofenced to your local area. Every three months, you can choose from pre-built campaigns that target new gun owners and people in the market for firearms. Plus, you’ll receive detailed metrics like store visits, footfall, and customer behavior, helping you measure real results. Join the OnTarget Collective today and amplify your local visibility with precision and ease!

How It Works

  1. Choose Your Campaign Focus
    Every quarter, pick a campaign that aligns with your goals:

    • Foot Traffic: Drive more customers into your store or range.

    • Brand Reach: Build awareness and recognition in your local area.

    • Blended Strategy: A combination of both for well-rounded growth.

  2. Track Your Success
    Access your custom OnTarget Dashboard to see real-time results, including:

    • Total impressions, clicks, and ad performance.

    • Store visits, visit duration, and repeat visits.

    • Retargeting website visitors and audience demographics.

  3. Collaborate with Experts
    Each month, meet with Sphere Strategy’s team to review your results and fine-tune your campaigns.

Affordable Packages for Every Goal

Starter Package: $500/month

Perfect for:

  • Small, independent ranges or retailers just starting with digital advertising.

  • Businesses looking to test the waters with localized campaigns.

  • Establishing a foundational presence in your local market.

What you get:

  • High-quality ads geofenced to a 25-50 mile radius.

  • Quarterly campaign options for foot traffic, brand reach, or a blend.

  • Real-time metrics through your custom OnTarget Dashboard.

Growth Package: $1,000/month
(🌟Most Popular🌟)

Perfect for:

  • Growing ranges and retailers ready to expand their local reach.

  • Businesses looking to balance brand recognition and increased foot traffic.

  • Those who want more visibility while maximizing their ROI.

What you get:

  • Double the impressions for greater local visibility and impact.

  • Geofenced campaigns targeting new customers and gun owners.

  • Custom insights and monthly strategy meetings with Sphere’s experts.

  • A balanced approach to growing foot traffic and brand recognition.

Impact Package: $1,500/month

Perfect for:

  • Established ranges or retailers aiming to dominate their local market.

  • Businesses running training courses, memberships, or larger-scale events.

  • Those seeking to make a significant impact with maximum exposure.

What you get:

  • Premium impressions for unmatched visibility and market saturation.

  • High-impact geofenced campaigns customized to your area.

  • In-depth reporting and advanced analytics through your dashboard.

  • Monthly strategy meetings to ensure your campaigns deliver optimal results.

  • As Seen at SHOT Show University: Trusted by the industry’s best to deliver cutting-edge marketing solutions.

  • Exclusive Market Coverage: Lock in your local area—Sphere limits participation to only a few businesses per region to minimize overlap and maximize results.

  • Geofenced Advertising: Target customers within a 25-50 mile radius of your location.

  • Proven Expertise: Leverage Sphere Strategy’s deep knowledge of the firearm industry.

  • Custom Insights: Track your results with a transparent, easy-to-use dashboard.

  • Results You Can See: Turn impressions into foot traffic and clicks into loyal customers.

With the OnTarget Collective, every dollar is designed to maximize your reach and impact.

Why Join the OnTarget Collective?

Join the OnTarget Collective today and secure your market before it’s gone. With Sphere Strategy’s expertise and cutting-edge tools, you’ll dominate your local market and drive real results.